I Was the Programmer Behind a Multi-Million Dollar Business
I'm Henrique Elias Silva, founder of Fundamental — a one-man digital execution powerhouse. I didn't just implement strategies. I built the backbone of a multi-million dollar business.
The Developer Who Built The Tech Behind a Profitable Business
While others brainstormed marketing strategies and recorded videos… I was in the code, creating the digital infrastructure that powered the revenue flow.
One of my most significant projects? Dr. Augusto Cury — one of the most-read authors in the Portuguese-speaking world. His digital business grew exponentially, and part of it was later sold for R$480 million (~€88.9M).
I was the one who built the technical side of that business.
The Mission
The goal was to organize what already existed. The team was using a custom-built platform without proper technical support, which posed a constant risk of system failure. They were manually managing 16 psychologists. What they needed was a system that could handle those professionals, process payments, and allow clients to schedule their sessions after purchasing. The system also needed to automate appointment distribution among the psychologists in a fair and efficient way.
Dr. Cury had the audience and the content — he just needed the right digital infrastructure to turn that into a reliable, well-supported, and scalable business. That's where I came in.
His team designed the strategy. I built the technology that made it work.
What I Built for a Profitable, Scalable Business
Here's a breakdown of the core functionalities I developed:
High-Converting Landing Pages
Turning traffic into leads and customers through optimized user experiences and persuasive design.
Automated Sales Funnels
Creating a smooth flow from lead capture to conversion, allowing the business to run 24/7 with minimal intervention.
Lead Nurturing Sequences
Automated emails and personalized messages that keep potential customers engaged and move them down the sales funnel.
Smart Segmentation & Targeting
Dividing leads into segments based on behavior, enabling personalized messaging that increased conversion rates.
Payment and Checkout Systems
Seamless integration of payment systems to ensure smooth transactions for customers, without interruptions or complications.
Real-Time Funnel Tracking
Ongoing analysis of performance, allowing me to identify areas for improvement and ensure that the business kept growing.
Case Study: Dr. Augusto Cury
How I helped transform the existing infrastructure into a reliable system still in use today.
The Challenge
Dr. Cury had an unreliable infrastructure. I designed and implemented a trustworthy, secure, and scalable system.
- Insecure infrastructure
- No automated systems
- Manual scheduling system
The Solution
I built a comprehensive digital infrastructure capable of handling thousands of customers simultaneously.
- Full integration of all processes: lead generation, sales, delivery, and reporting
- Secure and scalable platform
- Real-time results for decision-makers
The Results
The business scaled rapidly, eventually leading to a partial acquisition valued at €88.9M.
- Exponential customer growth
- 24/7 automated and integrated system
- Scalable infrastructure
- Significant increase in business valuation
The Result: Building a Profitable Business that Scales
This wasn't just about launching products — it was about building a sustainable, revenue-generating business.
The tech I developed helped turn Dr. Cury's digital products and educational programs into a profitable, long-term business that is still impacting lives today.
That €88.9 million sale? The infrastructure I built supported part of that success.
What Clients Say
Don't just take my word for it. Here's what clients have to say about working with me.
Samuel Silva
CEO, Inkless Remove
"This is someone I definitely trust!"
Jhamile Abuabara
Founder, DMK Tribe
"A heartfelt thank you to Henrique Elias Silva for so generously and inspiringly sharing his experience."
Seeton Sherry
Co-Founder and COO FITQOR
"Great presentation! I'm particularly glad that you shared the stack with us."
Frequently Asked Questions
Have questions? Here are some of the most common questions I get asked.
Ready to Build Your Profitable Business?
If you have a product, service, or content that you want to turn into a scalable, profitable business — you need more than a website. You need the right digital infrastructure that can support growth, handle traffic, and convert leads into loyal customers.
Let me build the tech that powers your profitable business.
BOOK A CALLLet's talk about how we can scale your business with the right digital infrastructure.